When you work in the commercial real estate industry, you will come across the need to connect with and optimize your regular customer contacts. The most important level of contact will always be the one on one meeting. Nothing will replace the high value of personal contact; however social media now helps us to do more.
Most of us have been using a database of one type or another over the last few years with great success. The depth and quality of your database will always help you build your business; in today’s tougher property market, this is highly relative and if anything should be increased as part of your business building process. So now let’s go back to Social Media and what you can do.
A few things have changed over recent time. Today we have the impact of social media within the commercial real estate industry. So the question is just how do you use it to grow your market share?
The best way to look at this media type is that of a personal contact tool. It is convenient and can be professionally used with ease and regularity; it helps you create your community.
It is quite likely that social media in real terms never really produces a sale, lease, or a listing for you, although it will allow top of mind recognition with your customers. You need clients and customers to make this networking process work.
The real point here is that you should use the internet media in ways in which you feel comfortable. There are alternatives to use. So what is seen to be acceptable from your client base and industry perspective?
Most clients don’t like to be hit with irrelevant ongoing contact from irritating salespeople. It is however important that they get to know you and understand how to contact you at the right time. Social media fulfills this target easily.
The alternatives you have available include the following:
LinkedIn (high value)
Websites (high value)
Blogs (high value)
Database (high value)
Article Marketing (high value)
Emails (high value)
The best way to look at social media is on the basis that it is a contact tool to be used professionally and with relevant information.
In this property market, all commercial real estate professionals should be using some of the above tools with regularity and consistency. This does however add a new dimension to the time management problem that every real estate agent has. Every salesperson struggles with the necessary things to be done each day. That being said, the easiest way to approach social media is to select two or three of the above items and focus on them each day without fail. The ones that you can’t get to each day can be left for regular posting and activity once a week. On that basis you can achieve social media momentum in your commercial real estate networking.